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28 essays.

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Aggregation Theory, Explained Without the Jargon
1 min read

The internet didn't just change distribution — it flipped who has the leverage between supply and demand.

Commoditize Your Complement: Why Companies Give Things Away
10 min read

Profitable companies spend years building things and then hand them out for free. There's a clean piece of economics behind it — and it tells you where you sit in someone else's plan.

Competing on the Thing Competitors Can't Copy
1 min read

Anything a rival can replicate in a product update isn't a real advantage — it's a temporary lead.

Compound Interest: The Pond Was Empty Until It Wasn't
9 min read

A lily pad covering a pond on day thirty covered half of it on day twenty-nine. Nothing about its growth changed — only the base it grew from. Human intuition fails at this reliably and expensively.

Creative Destruction: The Damage Is the Mechanism
9 min read

New methods can only grow by taking resources from old ones. The productivity gain and the displacement are not cause and side effect — they are the same event seen from two sides.

Economic Moats: Hard Work Is Not an Advantage
9 min read

Two shops on one street do everything right; one closes. Quality and effort are what you need to compete at all — a moat is what stops a rival matching you even when they genuinely try.

Every Promotion Is a Bet That Past Performance Predicts Future Performance in a Different Job
2 min read

People get promoted for being good at their current role — then evaluated on a completely different one they've never done before.

Goodhart's Law: What Happens the Moment You Attach Money to a Number
10 min read

Colonial Hanoi paid a bounty per rat tail and got a rat-farming industry. The failure needs no dishonesty — only a proxy, a consequence, and someone rational enough to notice the shortcut.

Growth Economics Assumed a Growing Population. That Assumption Is Ending.
1 min read

Most of the economic models still in use were built during the one period in history when populations reliably grew.

How Doing Everything Right Can Still Sink a Company
1 min read

The companies that get disrupted usually aren't the ones that ignored their customers. They're the ones that listened too well.

In a Fast-Moving Conflict, the Winner Is Whoever Decides Faster — Not Whoever Decides Best
2 min read

A slightly worse decision made quickly and adjusted often beats a perfect decision made too slowly to matter.

Index Investing Wins on Math. It Loses on Boredom.
1 min read

The case for passive investing was settled by the data decades ago. The harder problem was never the math — it was sitting still.

Money Has Always Been a Belief System With Better PR
1 min read

The debate between fiat currency and algorithmically scarce assets is really a debate about who gets to be trusted to keep a promise.

Opportunity Cost: The Free Ticket That Costs You an Evening
9 min read

Money spent arrives with a bill. The alternative you silently rejected never does — which is why we count one half of every decision carefully and the other half not at all.

Organizational Design: Choosing What Will Be Easy to Build
9 min read

An org chart looks like a diagram of authority. It works as a map of which conversations are cheap — and that is what ends up shaping the product.

Personal Finance: The Boring Part Is the Part That Works
9 min read

Most attention goes to choosing investments — the part you control least and that matters least. Saving rate, time, and costs decide the outcome, and all three are dull.

The Best Plans Assume You're Wrong About Something
2 min read

A margin of safety isn't pessimism. It's an acknowledgment that even careful analysis is sometimes wrong, and building room for that anyway.

The Modern World Runs on Three Kinds of Leverage
1 min read

Archimedes needed a long enough lever and a place to stand to move the world. Modern leverage doesn't need either.

The Only Business Model Question That Matters
1 min read

Before asking how a company makes money, ask what it would have to give up to make more of it.

The Pareto Principle: Your Effort and Your Results Are Not the Same Shape
9 min read

A few pea pods produced most of Pareto's peas. The lopsidedness he kept finding everywhere contradicts a default we apply constantly — treating twenty tasks as twenty roughly equal things.

The Principal-Agent Problem: Your Agent Earns ₹2,000 From Your ₹5,00,000
10 min read

Holding out two weeks for a better house price is worth a fortune to you and pocket change to your agent. No dishonesty required — just a small gap between what you want and what they're paid for.

The Startup Advantage Nobody Puts on a Pitch Deck
1 min read

Small teams don't win because they're scrappy — they win because they can change their mind faster than incumbents can hold a meeting.

Two-Sided Markets: The Shopping Centre With No Shops
10 min read

Retailers won't join without shoppers; shoppers won't come without retailers. Both are right to wait — and how you break that deadlock defines every marketplace business ever built.

Venture Capital Is a Power-Law Business Pretending to Be a Portfolio Business
1 min read

Most of the return in venture comes from a small number of outcomes so large they make every other decision look irrelevant in hindsight.

Vertical Integration: Owning the Step That Decides the Product
9 min read

Buying from specialists is usually cheaper, and sometimes it means you cannot be better than anyone else. The right boundary moves as an industry matures — and rarely gets revisited.

Why Carmakers Started Acting Like Chip Companies
1 min read

Vertical integration in EVs isn't about control for its own sake — it's a response to a supply chain that kept breaking at the worst possible layer.

Why Some Products Get Better Just by Existing Longer
1 min read

Most products improve because someone builds new features. Network-effect products improve because more people simply show up.

Work Doesn't Get Done Faster With More Time — It Just Gets Slower
1 min read

Give a task a week and it takes a week. Give the same task a month, and somehow it still takes exactly as long as it's allowed to.