The Medium Is the Message: The Form Does More Than the Content
Writing's real consequence was not that people could record things — it was that law could outlive its author. Every medium does work that no individual message controls.
Writing's real consequence was not that people could record things — it was that law could outlive its author. Every medium does work that no individual message controls.
Unbundling gave viewers exactly what they asked for — and quietly removed the economics that funded the content in the first place.
Early networks showed you what your contacts posted, in order. A modern feed is a ranked selection made on your behalf — and what it optimises for explains most of the arguments about it.
A one-person channel with a loyal audience now competes directly with institutions that employ hundreds.