The Medium Is the Message: The Form Does More Than the Content
Writing's real consequence was not that people could record things — it was that law could outlive its author. Every medium does work that no individual message controls.
Topic
Social Media
The Overton Window: The Difference Between Wrong and Unsayable
Ideas that are ordinary today were once outside the range of what a respectable person said aloud. Mostly the facts didn't change — the boundary of the sayable did, and it moves by repetition.
Confirmation Bias: Why Research Can Make You More Wrong
When evidence agrees with us we ask what it shows. When it disagrees we ask what's wrong with it. Apply that second question to one side only and you can dismantle half the evidence without noticing.
Consumer Apps: Everything Is Decided at the Second Use
The graveyard is full of competent products people opened once. Downloads measure marketing; the second visit measures whether anything was actually solved.
Social Media: A Feed Is a Decision, Not a Pipe
Early networks showed you what your contacts posted, in order. A modern feed is a ranked selection made on your behalf — and what it optimises for explains most of the arguments about it.