Behavioral Economics: The Errors Point the Same Way
If people departed randomly from rational choice, the departures would cancel out. They lean consistently in the same directions — which is what makes them worth studying, and worth worrying about.
Concept
Cognitive Dissonance
Cognitive Dissonance: The Belief Moves Because the Action Cannot
When what you did clashes with what you think, one has to give. The action already happened and the belief is private — so people end up sincerely believing whatever justifies what they did.